Since 2010, I have worked to better understand humans, culture, and our society towards the improvement of products, services & experiences. I believe deeply in the power of curiosity, empathy and shared understanding - and how this might impact our world. In my work I consistently strive to show up for the consumer, bringing a human POV to the table.
Some of the ways I do this:
Leading large to small qualitative research - in planning, moderation & fieldwork, to synthesis & action
Determining & managing appropriate research methodology (whether surveys, contextual or remote interviews, usability testing, diary studies, ethnographic observation, cultural probes, etc)
Managing vendors & consultants where appropriate
Framing key patterns, themes & insights from both qualitative & quantitative research into appropriate tools (personas, customer journeys, frameworks, etc)
Collaborating with relevant stakeholders to strategically make insights actionable
Co-creating holistic, meaningful experiences with designers, based in research findings
Storytelling around findings and insights in an impactful way
Facilitating stakeholders & designers through ambiguity towards design and innovation opportunities
Clients included:
BMW Group (BMW, Rolls Royce, Mini, Motorrad)
VF Corporation
PayPal
Ancestry
Samsung
Ericsson
Revlon
AMC Networks
Johnson & Johnson
Office Depot
SKF Bearings
Foundation Medicine
Genomic Health
Art Center College of Design (teaching)
PROJECT SAMPLES
(pass protected - reach out for a walk-through)
