In several years of honing my design-thinking approach to business, brand and organizational challenges, I have found that opening up to any problem with a foundation of empathy & understanding moves toward impactful change. My research and strategy practices are naturally intertwined - as strong insights build towards preferable futures. I love to distill the unique character & differentiators of each organization, and build strategy around that guiding structure. I have practiced this in industries from healthcare to fintech and automotive - co-creatively problem-solving & guiding brands through industry, behavioral and societal shifts.
I came to design following work in other fields (journalism & curating), so it is essential for me to bring an expansive humanistic, societal & cultural awareness to my work.
Some of the ways I do this:
Distilling core truths of the business, brand, customer and competitive market - through primary & secondary research
Translating trends - micro to macro, consumer innovations, & technological shifts - into actionable opportunities
Framing & making sense of complexity & ambiguity - and creatively shaping strategy into engaging storytelling
Crafting unique strategic brand foundations - values, pillars, purpose, position, etc.
Workshop design & facilitation - planning, creating tools, leading, and synthesizing
Concept development for product, service and communication design
Co-creation and facilitation with cross-functional teams to translate insights into meaningful, impactful experiences
Collaborating with C-level stakeholders to creatively achieve key business goals
Clients Included:
BMW Group (BMW, Rolls Royce, Mini, Motorrad)
VF Group:
Vans
Timberland
The North Face
Wrangler
PayPal
Landscape Forms
Banana Republic
Alaska Airlines
Starwood Hotels
John Deere
PROJECT SAMPLES
(pass protected - reach out for a walk-through)
